Spotify has spent hundreds of millions of dollars to buy out entire companies, including Gimlet Media and Bill Simmons`s the Ringer. The contract with Mr. Rogan is a multi-year licensing agreement for a period that could not be learned. It`s probably going to be worth more than $100 million, based on performance milestones and metrics, according to the familiar person. “It`s going to stay free, and it`s going to be exactly the same show,” Rogan said. “It`s just a licensing agreement, so Spotify won`t have creative control over the show. Amid an avalanche of dealmaking for original content, Spotify`s exclusive deal with Joe Rogan`s popular podcast, The Joe Rogan Experience. Obviously, Spotify JRE, which was launched in December 2009 because it is one of — if not — the most popular podcasts in the United States and a handful of other countries. (JRE is currently number 2 on Apple`s U.S.
podcast chart list and number one on Stitcher`s best podcast list.) The streaming giant paid, reportedly paid $100 million for a multi-year licensing agreement for a worldwide exclusive. The Joe Rogan experience, one of the most popular podcasts in the world, arrives at Spotify through an exclusive multi-year licensing agreement. The Talk series has long been the most searched podcast on Spotify and is the first show on virtually any other podcasting platform. And like all podcasts and vodcasts on Spotify, it will remain free and accessible to all Spotify users. The licensing agreement is one of the largest agreements of its kind in the fast-growing podcast business. In a statement, Spotify called the agreement a “multi-year exclusive licensing agreement” that would make the podcast free for all of the platform`s 286 million users. The company did not disclose the financial details of the license agreement for the “The Joe Rogan Experience” podcast. But the Wall Street Journal, citing an unnamed source, said it could be worth more than $100 million, based on the podcast`s performance metrics and other factors. The keys to take away1. Spotify`s US$100 million Joe Rogan Experience podcast license agreement can be depreciated by attracting fewer than 2 million subscribers. “Joe Rogan has just paid the equivalent of more than 26 billion streams for a podcast license,” wrote Tom Gray, director of the Royalty, Music Copyright and Licensing Society, PRS for Music.
The deal was the latest in a series of deals announced by Spotify, which earlier this year bought The Ringer, Bill Simmons` website and podcast network, which has more than 30 podcasts, including “The Bill Simmons Podcast” and “The Rewatchables.” The announcement came a year after Spotify bought Gimlet Media, a podcast publishing company responsible for shows like “Reply All” and “Homecoming.” Rogan told his 9.4 million followers today (May 19) on Instagram: “From September 1, the podcast will be available on Spotify as well as on all platforms, and then it will move to the end of the year exclusively at Spotify, including the video version. It`s going to be FREE, and it`s going to be exactly the same show. It`s just a licensing agreement, so Spotify will have no creative control over the show. They want me to do it the way I do. Popular Podcast The Joe Rogan Experience starts exclusively on Spotify via a multi-year licensing agreement. The company has imposed an exclusive multi-year licensing agreement on The Joe Rogan Experience. The show will meet Spotify on September 1 and will become exclusive to the platform later in the year. Rogan is probably the largest and most influential voice in the media. Rogan announced the deal on Instagram and informed his 9.5 million followers that the podcast would move to Spotify on September 1, in a deal that cemented Spotify`s development of a music streaming service to a behemoth provider of all types of online audio.
